F1 Academy has revealed a bold new logo and visual identity ahead of the 2026 season. Reflecting the F1 Academy brand identity 2026 and the the championship’s growing ambitions on the motorsport ladder, the refreshed look also underlines its mission to accelerate female talent. After three seasons of strong momentum, leaders say the championship is now entering a phase of even greater opportunity.
High stakes, higher drive
F1 Academy positions its 2026 chapter under the banner of “high stakes, higher drive.” Specifically, the new branding features an updated logo with an accelerator icon, bolder colors and fresh visuals. A new logo aiming to pull fans and drivers in tighter for year four’s seven rounds ahead.
Susie Wolff, Managing Director of F1 Academy, emphasised the evolution in the logo and brand identity.
“For year four, we’re stepping up a gear,” she said. “In just three seasons, we’ve built real momentum, earned global visibility, and challenged outdated perceptions of who belongs in our sport.”
Wolff noted the series has cemented its role in nurturing talent from grassroots to higher formulas.
Proven talent pipeline
Recent champions demonstrate the pathway’s success. For example, Marta García secured a fully-funded seat in Formula Regional European Championship by Alpine. British driver Abbi Pulling advanced to GB3 Championship and continues there in 2026. Meanwhile, Doriane Pin, the latest champion, signed for Mercedes as a Development Driver.
Additionally, at karting level, F1 Academy’s Discover Your Drive initiative saw participants claim 25% of podiums in the Champions of the Future Academy Program’s OK-N Senior category.
Looking ahead, in 2026, F1 Academy will support up to 27 young female karters to keep growing the talent pool.
Formula 1 President and CEO Stefano Domenicali praised the progress.
“F1 ACADEMY has gone from strength-to-strength and achieved so much in just three years, nurturing talent from the grassroots up, growing global awareness, and breaking down barriers,” the Italian stated.
Fan and future focus: F1 Academy brand identity 2026
Since its launch at Spielberg in 2023, F1 Academy has attracted packed grandstands at Formula 1 Grands Prix around the world. The new identity mirrors this evolution, embracing a bolder and more confident global presence. As a result, anticipation is now building for another season of relentless wheel-to-wheel racing.
