Disney and Formula 1 are joining forces for a spectacular new collaboration at the Las Vegas Grand Prix in November 2025. The partnership, called “Fuel the Magic,” blends Formula 1 speed with Disney storytelling to create a unique fan experience filled with excitement and imagination.
A Magical Launch at the Fountains of Bellagio
The campaign will begin with a live show at the Fountains of Bellagio, one of Las Vegas’s most famous landmarks. For the first time, Mickey Mouse will appear as maestro in a Disney Live Entertainment performance filled with lights, fountains, and fireworks. Through this event, Disney creativity and Formula 1 innovation will come together in perfect sync.
Following the launch, race-day celebrations continue with a Disneyland Band performance marking 70 years of Disney happiness. Meanwhile, Mickey and Minnie Mouse will host a community event for local children. This gathering will encourage creativity, teamwork, and a love of motorsport.
In addition, fans can get even closer to the action. Formula 1 has invited Mickey & Friends to join an exclusive pit-lane walk, giving selected ticket-holders the chance to watch engineers prepare cars before qualifying begins.
Why Disney and Formula 1 Make the Perfect Team
Tasia Filippatos, President of Disney Consumer Products, said:
“The Disney brand represents storytelling, imagination, and emotional connection—values that resonate deeply with fans worldwide. We’re thrilled to unite sport, culture, and entertainment in a way that delivers unforgettable experiences for both Mickey & Friends and Formula 1 fans.”
Likewise, Emily Prazer, Chief Commercial Officer of Formula 1 and CEO of Las Vegas Grand Prix Inc., added:
“Our partnership with Disney builds on a shared passion for innovation and memorable moments. As we prepare for the Mickey & Friends × Formula 1 launch in 2026, Fuel the Magic will fill race weekend with creativity, entertainment, and wonder.”
This partnership with F1 at its peak is hardly surprising. Disney and Formula 1 intend to combine imagination, precision, and technology to create a bold new kind of racing celebration. As such there will be plenty of merchandise to maximise the campaign.
Disney × Formula 1 Merchandise and Fan Experiences
To celebrate the partnership, a Disney × Formula 1 merchandise collection launches in early November. The limited-edition line mixes racing style with Disney charm. Fans can shop the range at the F1 Las Vegas Hub inside the Venetian Resort or online at DisneyStore.com. Previously, merchandise had to be bought ‘on the ground’. Nowadays though, the internet ensures global opportunities and maximising profits no doubt.
Furthermore, the collaboration brings exclusive digital content and behind-the-scenes videos from Disney studios. The Las Vegas Grand Prix airs live on 22 November 2025, giving viewers around the world a front-row seat to the action.
A Partnership Built for the Future
Looking ahead, the Fuel the Magic campaign won’t stop in Vegas. Disney and Formula 1 will expand it through the 2026 and 2027 seasons, introducing new creative events and fan experiences around the globe.
Due to the fact that the Shanghai race cicuit is on the same metro line as Shanghai Disney Resort, one can imagine that when the Chinese GP rolls round – so too will more events.
That is for next year though. What is clear is that F1 is wasting no time in launching this partnership on the grandest stage. The Las Vegas Grand Prix provides that perfect stage for this debut. The city’s skyline, bright lights, and global energy reflect everything the partnership stands for—innovation, excitement, and wonder. When the engines roar and the fountains rise, fans will see Formula 1 performance meet Disney enchantment.
Meanwhile, parents surely wait with trepidation to see what they will be required to purchase to ensure their child has ‘a magical day’ at the race track.
