adidas becomes the official apparel partner for Audi in Formula 1
Photo Credit: Audi AG

adidas joins forces with Audi as official apparel partner of the future Formula 1 team

adidas and the future Audi Formula 1 Team have announced a multi-year partnership. Making the German sportswear brand the team’s official apparel partner. Together, they are creating a range of high-performance gear for drivers, mechanics, engineers, and trackside staff. The designs combine clarity, style, and advanced technology. Supporting peak performance while setting new trends in…

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Valtteri Bottas, Kimi Antonelli and George Russell attend the launch of Mercedes F1 team's partnership with Adidas
Photo credit: Mercedes-AMG PETRONAS F1 Team

Bottas discusses return to Mercedes F1 as reserve driver and being a “mentor” to rookie Antonelli

Valtteri Bottas elaborated on his return to Mercedes as a reserve and his role as a “mentor” for rookie F1 driver Kimi Antonelli.  After being passed over by Sauber for 2025, Bottas rejoined the Brackley-based team as a reserve driver. On his return to Mercedes: “Today has been my first day back with a team…

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Adidas F1 Photo credits: Mercedes AMG Petronas F1

Adidas to become Official Team Partner for Mercedes F1

Two iconic and historical brands are joining their forces, hoping to succeed together.  Sportswear and activewear brand Adidas has officially become a Mercedes F1 partner, marking the beginning of the apparel seller’s collaboration with the top single seaters championship. Innovation that excites In particular, the duo will combine their years and years of sports experience…

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