SRO America partners with CieloVision to bring AI-powered fan experiences and real-time tech to GT World Challenge (GTWC) America events.
Photo Credit: SRO | Fabian Lagunas

SRO America partners with CieloVision to bring AI to GTWC America in 2026

SRO Motorsports America and GT World Challenge (GTWC) America powered by AWS have announced a strategic partnership with CieloVision, a cutting-edge AI and spatial intelligence company. The collaboration aims to bring interactive technology and AI-powered insights to live GT racing events throughout 2026. As part of the partnership, CieloVision will serve as the presenting sponsor…

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Toyota GR Supra continues as the official safety car for 2026 GT World Challenge (GTWC) Asia and Japan Cup after SRO extends its partnership.
Photo Credit: SRO

SRO extends Toyota Safety Car partnership for 2026 GTWC Asia and Japan Cup

SRO Motorsports Group Asia has confirmed an extension of its Official Safety Car Partnership with Toyota Gazoo Racing for the 2026 GT World Challenge (GTWC) Asia and Japan Cup seasons. The partnership continues a relationship that began in 2022, when the GR Supra first took on safety car duties across SRO’s Asian GT championships. Since…

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Kellymoss enters 2026 GT World Challenge (GTWC) America with three Porsche 911 GT3 R entries and championship ambition.
Photo Credit: Porsche

Kellymoss targets GTWC America glory with three-car Porsche line-up in 2026

Kellymoss will embark on one of its most ambitious programmes to date as it enters the 2026 GT World Challenge (GTWC) America powered by AWS season with three Porsche 911 GT3 R entries in the Pro-Am class. The team arrives with strong momentum, fresh EVO kits and clear championship intent. Moreover, the Wisconsin-based organisation strengthens…

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SRO GT Academy expands for 2026, offering six young drivers funded 2027 GT World Europe and Spa 24H seats.
Photo Credit: SRO

SRO GT Academy creates global pathways with funded seats across three categories

SRO Motorsports Group will elevate its talent pathway in 2026 as SRO GT Academy offers six drivers from six different series career-defining opportunities for 2027. The expanded initiative creates a structured route for emerging talent to reach the summit of global GT racing. Rather than simply identifying promising drivers, the Academy will actively position them…

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Matleena Pukkila named GTWC Australia Series Manager from 2026, succeeding Charise Bristow.
Photo Credit: SRO

Matleena Pukkila appointed GTWC Australia Series manager

SRO Motorsports Australia has appointed Matleena Pukkila as the new GT World Challenge (GTWC) Australia powered by AWS Series Manager from 2026 onwards, marking an important leadership transition for the championship. Pukkila brings extensive category management experience to the role. She previously worked across several high-profile national series, including Porsche Sprint Challenge Australia, Porsche Carrera…

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SRO Motorsports Group appoints Paul Hembery as global CMO to boost GT World Challenge growth worldwide.
Photo Credit: SRO

SRO appoints Paul Hembery as first Global CMO to frive GT World Challenge growth

SRO Motorsports Group has appointed Paul Hembery as its first global Chief Marketing Officer, signalling a significant milestone in the company’s ongoing international expansion in GTWC. Hembery joins the world leader in GT racing following six years in California, where he advised on sports business acquisitions, automotive start-ups and strategic growth ventures. Consequently, he brings…

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