F1 ACADEMY announces Dirt Is Good as its first laundry partner, with Zoe Florescu set for the Zandvoort Wild Card entry
Photo Credit: F1 ACADEMY

F1 ACADEMY announces Dirt Is Good partnership as Florescu secures Zandvoort Wild Card entry

F1 ACADEMY announced a new multi-year partnership with Dirt Is Good, making the world’s largest laundry brand the series’ first Official Laundry Detergent Partner. The collaboration is set to begin at Round 2 of the 2026 season during the Canadian Grand Prix weekend in Montreal, before a flagship activation followed at Zandvoort later in the…

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