SRO America has integrated PACETEQ’s ONE CONTROL platform into its race weekend operations as the organisation continues preparations for the resumption of its 2026 season.
The AI-native system combines live video, timing and scoring, telemetry, GPS information and Race Control communications within one platform. Consequently, officials can review incidents and access relevant information without switching between several separate systems.
SRO America will continue refining the technology during the summer break before its championships return to competition at Road America. The partnership also creates a foundation for future developments across officiating, event operations, broadcasting and fan engagement.
PACETEQ builds foundation for AI-powered development
ONE CONTROL gives Race Control teams access to several sources of live information through one central interface.
Rather than replacing SRO America’s existing systems, the platform connects them through a shared data infrastructure. Therefore, officials can continue using established race weekend procedures while accessing information more efficiently.
PACETEQ Founder and CEO Alexander Bodo described the initial integration as the first stage of a wider technological partnership.
“Partnering with SRO America to bring best-in-class Race Control software to their championships has been a natural fit from day one,” said Bodo. “What we’re deploying this season is just the first step—laying the data infrastructure that connects every source on a race weekend into a single backbone. SRO America exemplifies what a forward-thinking series looks like: practical, open to innovation, and clear-eyed about the value technology creates across their entire ecosystem. With that foundation in place, leveraging AI at scale is our natural next step together.”
The shared infrastructure will allow PACETEQ and SRO America to introduce further AI-supported tools without rebuilding the organisation’s entire operational system.
Moreover, the platform can process several types of event data simultaneously, giving officials a more complete picture when they investigate an incident.
ONE CONTROL consolidates Race Control information
Race officials often need to compare video footage with timing data, GPS locations, telemetry and radio communications before reaching a decision.
Previously, those sources could require separate screens, systems or workflows. ONE CONTROL instead places them within a unified environment, allowing officials to move more quickly between the relevant evidence.
For example, the Race Control team can review an on-track incident while checking the drivers’ positions, lap timing and available communications. This approach can reduce delays and help officials reach decisions with a clearer understanding of the circumstances.
SRO America Race Director John Maesky believes the system has already improved the organisation’s processes across its different championships.
“Bringing together multiple sources of input into a consolidated program where the Race Control Team can efficiently review incidents, positioning, and timing data has greatly streamlined the processes for all of the SRO America programs,” added Maesky. “Additionally, the forward thinking of the PACETEQ organization promises many attractive upgrades in the near future to further improve that various tools in play already.”
The platform also allows officials to collaborate more effectively because each member of the Race Control team can work from the same collection of information.
Platform supports officials without replacing existing systems
SRO America has positioned ONE CONTROL as an additional operational layer rather than a replacement for human decision-making.
Officials will continue to review incidents, interpret regulations and determine appropriate action. However, the platform can help them locate and compare the required evidence more efficiently.
The system also integrates with the organisation’s established procedures. As a result, SRO America can introduce new capabilities without forcing its officials and event personnel to abandon familiar workflows.
This approach allows the organisation to modernise Race Control gradually while maintaining consistency across its championships.
Furthermore, ONE CONTROL can support communication between officials and entrants by giving the Race Control team faster access to the information behind an investigation or decision.
SRO America expands investment in event operations
The integration forms part of SRO America’s wider commitment to safety, innovation and consistent race management.
The organisation operates several championships across its race weekends, each with different classes, competitors and sporting requirements. Therefore, Race Control must monitor a significant amount of information throughout every session.
A unified platform can help officials manage that workload, particularly when several incidents occur within a short period.
The technology could also support more detailed post-event reviews. Officials can use the consolidated data to assess previous decisions, identify recurring operational challenges and refine procedures for future rounds.
In turn, those improvements can strengthen consistency across the organisation’s different series.
Integrated data offers broadcast and content opportunities
The partnership extends beyond sporting officiating.
By connecting live video, timing, telemetry and GPS information, ONE CONTROL can also create new opportunities for broadcast production and digital content.
Broadcasters could use the integrated data to explain incidents, strategies and position changes more clearly. Meanwhile, content teams could identify relevant footage and supporting information without searching across several independent sources.
The platform may also support future fan engagement tools. For example, SRO America could eventually use live data to provide more detailed race information through broadcasts, digital platforms or trackside experiences.
However, the organisation will initially focus on strengthening its internal operations before expanding the system’s wider applications.
PACETEQ applies experience from leading championships
PACETEQ developed ONE CONTROL for motorsport environments where officials must make time-sensitive decisions using accurate live information.
The company has supported major championships across several racing disciplines, giving it experience with different sporting formats and operational demands.
SRO America can now draw on that knowledge while adapting the platform to its own race weekends.
The partnership will also allow PACETEQ to develop the system through direct feedback from Race Control personnel. As officials use the platform during live events, they can identify areas where new features or workflow changes could provide further benefits.
Consequently, the system can evolve around the practical requirements of SRO America’s championships rather than rely solely on theoretical development.
Road America provides next stage of implementation
SRO America will return from its summer break at Road America later in the season.
The break gives the organisation and PACETEQ additional time to assess the platform, refine its integration and prepare for the next phase of competition.
Once racing resumes, ONE CONTROL will continue supporting Race Control across live sessions. Those events will provide further opportunities to evaluate the platform under the pressure of active race weekends.
SRO America and PACETEQ also plan to explore further applications for artificial intelligence, operational analysis and broadcast support as the partnership develops.
For now, the integration gives officials a single platform through which they can review several important data sources. At the same time, it establishes the infrastructure required for more advanced race management tools in the future.
