SRO Motorsports America and GT World Challenge (GTWC) America powered by AWS have announced a strategic partnership with CieloVision, a cutting-edge AI and spatial intelligence company. The collaboration aims to bring interactive technology and AI-powered insights to live GT racing events throughout 2026.
As part of the partnership, CieloVision will serve as the presenting sponsor for the SRO GT World Texas at Circuit of The Americas, officially branded as CieloVision SRO GT World Texas powered by Samsung. The company will also host exclusive technology experiences at this venue and other key stops across the season, giving executives and industry decision-makers a chance to explore immersive fan engagement and real-time analytics in the paddock.
SRO America partners with CieloVision to revolutionise 2026 GTWC America fan experiences
The partnership marks a significant step in integrating next-generation AI features into fan experiences, both on-site and across digital platforms. Through CieloVision’s technology, fans will benefit from interactive engagement, personalised content, and real-time responsiveness during races. In addition, operational efficiency will be enhanced, and teams will gain new insights for event management and competition operations.
“Motorsport is one of the most exciting real-time environments on the planet, which makes it an ideal proving ground for spatial intelligence,” said Imre Szenttornyay. “Together with SRO America, we’re transforming the racing environment into an intelligent network of AI-powered SmartSignage, sensors, and real-time analytics that elevate fan engagement while giving operators powerful insight into how their venues perform. In short, we’re turning racetracks into intelligent environments that can see, measure, and respond in real time.”
How CieloVision works
CieloVision is a spatial intelligence platform that transforms existing cameras into real-time business insight. By analysing operational and customer behaviour in real time, the platform allows organisations to act faster, reduce manual effort, and enhance experiences. Integrated with Samsung VXT, CieloVision delivers intelligent, responsive displays that react dynamically to real-world conditions.
CieloVision converts existing infrastructure into a rule-driven orchestration layer using AI analytics, computer vision, and automation. The platform delivers actionable insights and operational clarity across multiple industries. When combined with Samsung VXT technology, CieloVision enables digital displays to respond dynamically to real-world conditions as they happen, creating immersive and responsive experiences for fans.
Elevating fan engagement; driving innovation with Samsung
“We’re thrilled to partner with CieloVision to elevate fan engagement into something truly interactive and dynamic,” said Greg Gill.
“This partnership blends our passion for unforgettable experiences with CieloVision’s best-in-class AI capabilities, which will open the door to innovative ways fans can interact with the live content we provide, the spectacular venues we travel to, and each other. We pride ourselves on delivering the best GT racing in the world, and this partnership will only further elevate what we offer.”
Mark Kelly added: “Our continued partnership with CieloVision builds on our shared mission to transform the future of retail. Together, we are combining cutting-edge technology and solutions to deliver deeper, AI-powered insights that create more efficient operations and dynamic experiences.”
The partnership underscores the shared commitment of SRO America, CieloVision, and Samsung to innovation and setting new standards in motorsport and live entertainment.
