SRO America has solidified its ongoing collaboration with Vbrick, naming the enterprise video technology provider as its Official Enterprise Video Partner. This partnership introduces an upgraded version of the SRO RaceControl platform, powered by Vbrick’s cutting-edge Live Experience Platform (LXP), designed to elevate how fans engage with SRO America’s live race broadcasts in the 2026 season.
Vbrick brings new era of immersive racing: SRO RaceControl
SRO RaceControl, an advanced multiviewer system, is set to redefine how motorsport fans consume race content. This new iteration, which builds on the platform’s initial 2025 launch, will offer an even more expansive range of coverage. Fans will be able to choose from multiple live camera angles, including direct onboard views from cars in the field, for a deeper connection with the action.
The multiviewer feature allows for simultaneous viewing of several camera feeds, along with access to the primary broadcast feed, live timing and scoring, and even integrated chat via SRO Motorsports’ Twitch channel. The result is a dynamic and immersive race-weekend experience that combines all the essential elements of a broadcast into one interactive hub.
The platform will be available throughout all rounds of the 2026 SRO America season, offering fans more control and interaction than ever before. With coverage spanning key championships like GT World Challenge America powered by AWS, GT America powered by AWS, and Pirelli GT4 America, SRO RaceControl promises an unprecedented level of engagement, ensuring fans can follow the action wherever they are in the world.
Powered by Vbrick’s enterprise-grade technology
Vbrick, a leader in enterprise video technology, is renowned for providing secure and scalable streaming solutions that are trusted by the world’s largest organizations. Through its partnership with SRO America, Vbrick’s state-of-the-art infrastructure will support the delivery of high-quality live race coverage to global audiences.
Paul Sparta, Chairman and CEO of Vbrick, highlighted the significance of the platform: “Motorsports fans expect speed and precision not just on the track, but in how they experience the race. With SRO RaceControl powered by Vbrick, we’re bringing the same enterprise-grade technology trusted by the world’s largest organizations to motorsports. The result is a more immersive, interactive experience that puts fans in control of how they watch the action, with reliable, high-quality live video and data delivered at global scale.”
SRO America’s commitment to digital engagement highlighted through partnership with Vbrick
The launch of SRO RaceControl underscores SRO America’s commitment to providing an enhanced digital experience for fans. By bringing viewers closer to the action, both on-site and online, the platform helps expand access to the premier GT racing series.
Greg Gill, President and CEO of SRO America, expressed the company’s excitement about the new offering: “Delivering a dynamic and interactive broadcast experience is a top priority for SRO America. We pride ourselves on providing the best GT racing in the world, and we want it to be accessible for those who can join us at the track, and also for those watching from home. Working with Vbrick allows us to introduce SRO RaceControl, which gives fans the ability to follow the racing in ways that were never possible before. We’re able to give them seamless livestreams, onboard perspectives, live timing and community interaction all in one place.”
A new way to watch: Full control for fans
The SRO RaceControl multiviewer, powered by Vbrick, offers fans complete control over their viewing experience. With multiple camera feeds, real-time data, and live chat all integrated into one platform, fans can immerse themselves in the race as if they were part of the action. This new way of watching motorsports will bring fans closer to the action than ever before, providing them with the tools to follow their favourite teams and drivers with precision and depth.
The SRO RaceControl multiviewer will be available throughout the 2026 SRO America season, ensuring fans have an engaging and interactive way to experience every race, no matter where they are located.
