Pepe Martí, currently sitting sixth in the 2025 F2 Championship with Campos Racing, has carved out a reputation as one of the more recognisable faces in motorsport’s feeder series. But according to the Spanish driver, his approach to building that profile differs markedly from the typical social media playbook.
Speaking to the media including Pit Debrief about the growing importance of marketability for young drivers navigating the notoriously competitive world of motorsport, Martí was characteristically direct about his philosophy.
Results first, media second
When questioned by Pit Debrief about how crucial social media presence has become for drivers seeking to progress through the ranks, Martí was unequivocal about his priorities.
“I mean, obviously, it’s obviously very important, but when people talk about a driver that is the whole package, they don’t think about a media guy with results. You think about a guy with results and decent media. Results always come first,” he explained.
For Martí, this hierarchy is non-negotiable. “I think that’s the biggest focus, always at all,” he continued, making clear that whilst media engagement matters, it should never overshadow on-track performance.
The power of transparency
What sets Pepe Martí apart in an increasingly image-conscious sporting environment is his commitment to authenticity, even when it means acknowledging his mistakes publicly.
“To be honest, at least in my case, it’s because I’ve never tried to shy away from what I’ve done right or what I’ve done wrong,” Martí said. “I think people also appreciate you don’t mask things off too much. I’m not afraid to go on social media and say, I did an absolutely terrible job.”
This refreshing honesty, Martí believes, resonates not just with fans but with the industry figures who ultimately determine a driver’s career trajectory. “I think that’s also what gives value to a person, maybe a team boss, maybe a driver, maybe whatever, an athlete or a person in their daily day job.”
Growth through honesty
For the Campos Racing driver, this transparent approach serves a dual purpose. Beyond building authentic connections with his audience, Martí sees brutal self-assessment as fundamental to his development both personally and professionally.
“I think, in the end, being transparent, being honest and saying the truth even when it hurts, I think it’s the most important thing in growing, both in my case as a person and as a driver,” he reflected. “I think that’s also one of the better reasons why.”
The modern motorsport landscape
Martí’s comments come at a time when social media presence and personal branding have become increasingly vital for drivers seeking to attract sponsors and secure seats in an ultra-competitive field. His perspective offers a counterpoint to the sometimes sanitised personas that dominate motorsport marketing.
Currently positioned as one of the many standout performers in this year’s F2 championship, Pepe Martí’s approach appears to be paying dividends both on and off the track. His sixth-place championship position with Campos Racing demonstrates that his results-first philosophy translates into genuine competitive success.
As the motorsport world continues to evolve in the digital age, drivers like Martí are proving that authenticity and transparency can be just as valuable as polished marketing campaigns – perhaps even more so.
