In a press release Friday evening, Red Bull Racing and Visa Cash App Racing Bulls announced an exciting new multi-year partnership with Anastasia Beverly Hills. The partnership becomes the California-based beauty-brand’s first move into the world of motorsport.
Anastasia Beverly Hills becoming a Team Partner, and venturing into motorsport perfectly illustrates the importance continuous growing support of women in motorsport has. Following in the footsteps of Charlotte Tilbury, the beauty brand intends to empower women and encourage innovation across a multitude of venues.
F1 Academy attempts to make space for women in the sports world, pushing them forward and creating more opportunities for them. The partnership with Anastasia Beverly Hills aims to help women feel confident and brave, both on track and off track.
Anastasia Beverly Hills expresses excitement about partnership
The partnership will be prominent as soon as this weekend at the F1 Academy Dutch GP. In fact, prominent branding for the beauty brand will feature on both drivers Alisha Palmowski and Rafaela Ferreira’s cars, as well as on their own team kits and driver brandings.
In order to help inspire women on and off track, the California-based brand will be launching trackside activities and activations across F1 Academy race locations. The new Team Partner launched into the motorsport world with Red Bull Academy Programme as a result of their continuous support for women in motorsport.
Director of Partnerships at Red Bull Racing Julia George saluted the new partnership as a pivotal moment in the marketing history of the team:
“Welcoming Anastasia Beverly Hills to our growing and diverse family of partners is a monumental step for the Red Bull Academy Programme, supporting both the Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programmes.”
“We’re delighted that one of the fastest-growing beauty brands in the world has entrusted the Red Bull Academy Programme to make its first step into motorsport.”
Additionally, Founder and CEO of Anastasia Bevery Hills Anastasia Soare stated her thrill with the partnership.
“We are incredibly proud to mark ABH’s first move into motorsport with this long-term partnership across two F1 Academy teams. Motorsport has always been about pushing boundaries, and through this collaboration we’re excited to support the next generation of talented female drivers, making them feel beautiful and powerful. This is just the beginning of an exciting journey with the Red Bull Racing Academy Programme. We’re committed to making a lasting impact both on and off the track.”
Red Bull Racing Academy Palmowski topped the first Practice session in Zandvoort, making a great premise for the new collaboration.
