SRO Motorsports America has announced the promotion of Staci Langham Perry to Chief Operating Officer (COO), recognising more than 15 years of service and her contributions to the organisation’s development. The appointment strengthens SRO America’s leadership structure as it prepares for further growth across its North American GT and touring car championships.
Langham Perry previously served as General Manager, overseeing key operational activities while maintaining relationships with competitors, manufacturers and commercial partners. Throughout her tenure, she has helped increase championship participation, improve operational efficiency and strengthen the overall race weekend experience for teams and drivers.
Her promotion comes as SRO America prepares for an ambitious 2027 season, which will feature several important calendar developments, including the return of Watkins Glen International and the introduction of the Texas 8 Hour at Circuit of The Americas (COTA).
Langham Perry brings more than 15 years of experience to expanded role
Langham Perry has played an important role in the development of SRO America’s championships, having joined the World Challenge organisation in 2011 before continuing with SRO Motorsports Group following its involvement in the series from 2018.
Her experience spans several significant periods of growth and organisational change in North American sports car racing. In 2022, she received a promotion to General Manager, assuming responsibility for team relations and overseeing aspects of GT World Challenge (GTWC) America powered by AWS and GT America powered by AWS.
Since then, Langham Perry has focused on strengthening relationships throughout the paddock while supporting the organisation’s wider operational development. Her responsibilities have included improving race weekend procedures, maintaining competitor satisfaction and helping create an environment that encourages teams and manufacturers to participate in SRO America’s championships.
The organisation’s continued development has also introduced new operational demands. Recent initiatives, including the introduction of SRO RaceControl’s enhanced broadcast platform, have demonstrated its efforts to improve the experience for competitors and spectators.
Langham Perry will now take on broader responsibilities as SRO America seeks to maintain that progress.
Greg Gill praises Langham Perry’s contribution to SRO America
SRO Motorsports America President and CEO Greg Gill welcomed Langham Perry’s promotion, highlighting her extensive knowledge of the organisation and the relationships she has developed throughout her career.
Gill believes her experience and understanding of the demands associated with organising successful race weekends make her particularly well suited to the expanded position. He also emphasised the importance of her longstanding commitment to competitors and partners as SRO America prepares for its next stage of development.
“Staci has been an essential part of SRO America’s growth and evolution, and her promotion to Chief Operating Officer is a natural progression of the leadership she has demonstrated throughout her career,”
“Her extensive knowledge of our championships, strong relationships throughout the paddock, and unwavering commitment to our competitors and partners have made a tremendous impact on our organization. Staci understands what it takes to deliver a successful race weekend, and I am confident that her leadership in this expanded role will help position SRO America for continued success in the years ahead.”
Gill’s comments reflect the organisation’s emphasis on retaining experienced leadership while expanding its operations. Langham Perry’s promotion also provides continuity as SRO America prepares to implement further developments across its championship calendar.
New COO role prioritises collaboration and operational efficiency
As Chief Operating Officer, Langham Perry will oversee SRO America’s broader operational strategy, taking on additional responsibility for coordinating departments and improving organisational efficiency.
Her priorities will include strengthening internal collaboration, supporting staff development and ensuring that the organisation maintains consistent standards across its championship events. She will also focus on further improving the competitor experience, particularly as SRO America continues developing its relationships with teams, manufacturers and partners.
The appointment comes amid wider efforts to modernise the organisation’s race weekend operations. Earlier this year, SRO America integrated PACETEQ’s ONE CONTROL race management platform to support officials through improved access to timing information, video and race control communications.
Such developments reflect the growing importance of effective coordination across sporting, technical and operational departments. In her new position, Langham Perry will help ensure these areas work together efficiently while maintaining the standards expected by championship competitors.
Langham Perry reflects on promotion and future ambitions
Langham Perry expressed her appreciation for the appointment, reflecting on her progression within the organisation and the achievements of the teams she has worked alongside.
Having contributed to SRO America’s development for more than a decade, she identified continued collaboration and operational improvement as central priorities for her new position. She also emphasised the importance of supporting staff while ensuring that competitors continue receiving the level of service they expect.
“This promotion means a great deal to me, both personally and professionally,” said Langham Perry. “Having been part of World Challenge since 2011 and SRO Motorsports Group since 2018, I’ve had the opportunity to grow alongside the organization and contribute to building the championships we have today. I’m proud of what we’ve accomplished, particularly in growing our entries and improving the experience for our competitors. As I step into this new role, my focus is on strengthening how our departments work together, supporting our staff, and continuing to deliver the level of service our teams expect from SRO. We have a strong foundation, and I’m excited to build on that momentum.”
Her comments underline the importance she places on maintaining the relationships and organisational culture that have supported SRO America’s development. With expanded responsibilities, Langham Perry will aim to build on that foundation while preparing the organisation for its forthcoming championship commitments.
Promotion comes ahead of significant 2027 calendar developments
Langham Perry’s appointment comes as SRO America prepares for several important changes to its 2027 racing calendar, particularly within GTWC America.
The championship will return to Watkins Glen International for the first time since 2022, with the New York circuit scheduled to host Round 3 from 21–23 May. Its return adds another established North American venue to the calendar while expanding the championship’s geographical reach.
Meanwhile, SRO America will introduce the Texas 8 Hour at COTA from 7–9 May, replacing the Indianapolis 8 Hour as the championship’s flagship endurance event.
The new eight-hour contest in Austin will also form part of the Intercontinental GT Challenge calendar, bringing international GT3 competitors together with the North American field.
These developments form part of a wider revision of GTWC America’s 2027 calendar, which retains seven rounds while introducing significant changes to the championship’s schedule and endurance racing programme.
Both events will create additional opportunities for SRO America to strengthen competitor engagement and attract new audiences, while placing further importance on effective event planning and operational coordination.
SRO America targets sustainable growth under expanded leadership
Langham Perry’s promotion represents an important step in SRO America’s preparations for the coming seasons, providing experienced leadership as the organisation continues developing its championship offerings.
Her longstanding involvement in North American motorsport gives her an established understanding of the operational demands facing teams, officials and event organisers. Furthermore, her experience as General Manager provides continuity as she assumes greater responsibility for the organisation’s strategic direction.
With Watkins Glen returning to the calendar and the Texas 8 Hour introducing a new international endurance racing event, SRO America faces an important period of development. Langham Perry will therefore play a central role in coordinating the organisation’s preparations while maintaining its emphasis on competitor satisfaction and successful race weekend delivery.
The appointment reinforces SRO America’s commitment to sustainable championship growth, operational efficiency and its continued position within North American GT and touring car racing.
